CardfloONLINE TRAVEL AGENCIEScardflo.io
GLOBAL PAYMENTS ELEVATED · OTA EDITION

Every declined card
is a lost booking.

Cardflo is the payments partner for OTAs: we take the money, orchestrate it across providers to approve more of it, and close the sales that happen outside your checkout.

Take payments

Card payments for flights, hotels and packages: online checkout, deposits, balances and add-ons, all through one connection to Cardflo.

Orchestrate

One gateway in front of several providers. Smart routing, automatic retries on soft declines and failover when a provider drops, so one “no” doesn’t end the sale.

Pay by link

Send a secure payment link by email, SMS, WhatsApp or chat, and turn a phone or chat “yes” into a paid booking in seconds.

Proven in travel: multiple travel companies already process payments through Cardflo.
Cardflo · Smarter Payments Built Around You01 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
The cost of a decline

The traveller wants to book.
The payment says no.

High-value, cross-border, booked weeks ahead: travel payments are exactly the kind issuers question. Many of those declines are genuine customers who would have paid.

12–20%

of genuine card payments

are declined on the first attempt, for reasons unrelated to the cardholder’s intent or funds.

9–20%

of annual revenue

is lost by travel merchants to payment failures, according to industry analysis.

1

provider = 1 point of failure

One acquirer means one set of approval rules, and no plan B when it declines or goes down.

The opportunity: a declined booking rarely comes back. Recover it in the same checkout, and it becomes revenue.

Industry benchmarks: Payneteasy, “Smart Transaction Routing” (June 2026); Yuno, “Payment Orchestration for Travel” (May 2026)

Cardflo · Smarter Payments Built Around You02 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
The Cardflo offering

Three tools.
One goal: more paid bookings.

01

Payments

Card payments for every part of the trip, at the moment of booking.

  • Checkout and assisted sales
  • Deposit, balance and add-ons
  • One connection to Cardflo
The foundation of every sale.
02

Gateway orchestration

One integration in front of several providers, routing every payment.

  • Route by card, country and currency
  • Retry soft declines automatically
  • Fail over when a provider drops
More approvals from the same demand.
03

Pay by link

A payment link wherever the conversation happens, paid on their device.

  • Email, SMS, WhatsApp or chat
  • No card details read aloud
  • Close the sale while they’re warm
Paid phone and chat sales.

Proven in travel: multiple travel companies already run their payments through Cardflo.

Cardflo · Smarter Payments Built Around You03 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
What orchestration actually does

One gateway. Many providers.

Orchestration sits between your checkout and your payment providers, deciding in milliseconds where each payment goes and what happens if it fails.

One integration

Integrate once with Cardflo and reach several acquirers and payment providers behind it.

Smart routing

Send each payment to the provider most likely to approve it, by card country, currency, card type or amount.

Cascading retries

If a provider returns a soft decline, retry instantly with another. The traveller never sees the first “no”.

Automatic failover

If a provider slows down or goes offline, traffic moves to the next one. Checkout keeps taking bookings.

Volume distribution

Split traffic across providers to balance costs, protect relationships and avoid depending on one partner.

Rules you control

Change routing as your markets, providers and peak seasons change, without rebuilding your checkout.

Cardflo · Smarter Payments Built Around You04 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
A booking, orchestrated

A decline happens.
The booking still goes through.

01

Traveller pays

£1,840 package, card issued in Germany.

02

Cardflo routes

Rule: German card, EUR → Provider A.

03

Soft decline

Provider A returns “do not honour”.

04

Cascade

Retried instantly on Provider B.

05

Approved

Booking confirmed. One payment for the traveller.

Without orchestration

The traveller sees an error, tries another card, or books elsewhere.

With Cardflo

The retry happens in the same checkout session, invisible to the traveller.

Only where it makes sense

Hard declines such as stolen cards or invalid numbers are never retried.

Illustrative transaction. Provider names, rules and amounts are examples.

Cardflo · Smarter Payments Built Around You05 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Orchestration for OTAs

Rules built for how travel is sold.

Typical routing rules OTAs configure, each one aimed at a specific source of lost bookings.

WHEN…THE GATEWAY…WHY IT MATTERS
Card issued in the EU, paid in EURRoute to a provider acquiring in EuropeDomestic-looking payments face less issuer scrutiny than cross-border ones.
High-value long-haul bookingRoute to the provider with the strongest high-ticket approvalsLarge travel baskets are where declines cost the most.
Soft decline: “do not honour”Cascade to a secondary providerRecovers genuine customers flagged by one provider’s path.
Provider outage or timeoutsFail over automaticallyFlash sales and peak booking windows keep converting.
Payment in USDRoute to a provider that settles in USDAvoids unnecessary currency conversion on your margin.

Example rules. Your configuration is defined with the Cardflo team around your providers and markets.

Cardflo · Smarter Payments Built Around You06 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
The uplift

What could you win back?

WORKED EXAMPLE · PER £100M OF CARD BOOKINGS
Card bookings attempted£100m
First-attempt declines (15%, industry midpoint)£15m
Recovered by routing and cascading (8–15%)£1.2m–£2.25m
Approval rate85% → 86.2–87.3%
+£1.2m–£2.25m

additional approved bookings for every £100m processed

Before counting bookings saved by failover during outages, or travellers who would never have returned after a decline.

Your number, not ours: share your decline data and we’ll model the uplift on your own traffic.

Industry benchmarks: Payneteasy, “Smart Transaction Routing” (June 2026); Yuno, “Payment Orchestration for Travel” (May 2026). Illustrative model, not a guaranteed result.

Cardflo · Smarter Payments Built Around You07 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Pay by link

They say “yes” on the phone.
They pay in seconds.

Not every booking happens on your website. Pay by link lets your agents take payment the moment a traveller commits, with no card details read over the phone.

Sell at the moment of intent: every hour between “yes” and payment is a chance for the traveller to change their mind.

Cardflo · Smarter Payments Built Around You08 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Pay by link in travel

A trip. An extra. A balance.
One link closes each one.

Every OTA has payment moments that happen outside the website checkout. Each one is revenue waiting for a link.

01

The call-centre booking

Your agent builds the itinerary with the traveller. The moment they agree, a link lands in their inbox.

No card numbers read aloud.
02

The upgrade or extra

Seats, bags, transfers or a room upgrade agreed after booking. Send a link and take the extra revenue.

Upsell without a new checkout.
03

The balance due

Deposit taken, balance due before departure. Send a link when it falls due under your terms.

Get paid without chasing.
Cardflo · Smarter Payments Built Around You09 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Why Cardflo

Travel companies already trust Cardflo.
Make your OTA next.

Multiple travel companies
already use Cardflo.

One partner for payments, gateway orchestration and pay by link, so your team focuses on selling travel, not managing payment plumbing.

YOU NEEDCARDFLO DELIVERS
More approved bookingsSmart routing and cascading across providers.
No single point of failureAutomatic failover between providers.
Fewer integrationsOne gateway connection to many providers.
Paid phone and chat salesPay by link, sent wherever you talk.
Cardflo · Smarter Payments Built Around You10 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Beyond the core

More than a gateway.
A payments partner.

Everything around the payment matters as much as the payment itself. Cardflo supports the full picture, so your team isn’t stitching providers together.

01

Reconciliation

Match payouts, fees and bookings across providers in one place, instead of reconciling statements by hand.

Less month-end manual work.
02

Reporting and insight

See approvals, declines and performance by provider, market and card type: the data behind your routing rules.

Know where bookings are won and lost.
03

One team behind it all

Payments, orchestration and pay by link from a single partner, with people who understand how travel is sold.

One relationship, not five.
Cardflo · Smarter Payments Built Around You11 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Let’s talk

Find your lost bookings.
Then win them back.

Start with a payment uplift review: we look at where your bookings decline today and show what Cardflo orchestration could recover.

01 / SHARE

Your decline data

Approval rates and decline reasons by market, card type and provider.

02 / MODEL

Your uplift

We map routing and cascading rules to your traffic and size the opportunity.

03 / GO LIVE

On the Cardflo gateway

Payments, orchestration and pay by link, working together for your OTA.

Book your uplift review · cardflo.io

More approvals. Fewer lost bookings.

Cardflo · Smarter Payments Built Around You12 / 13
CardfloONLINE TRAVEL AGENCIEScardflo.io
Pricing

Simple, transparent pricing. From 0.4% IC++.

Interchange-plus-plus pricing: you see the true card cost and our margin separately, with no blended rates hiding what you actually pay.

From 0.4% IC++

Our margin, on top of interchange and scheme fees passed through at cost.

Transparent by design: interchange and scheme fees at cost, our margin shown separately.

One commercial relationship: payments, orchestration and pay by link under a single agreement.

Shaped to your volumes: final rates depend on your volumes, markets and card mix.